Category Archives: Content Management

The Empowered Buyer

The Sales Funnel from the Buyer’s Perspective Have you experienced a paradigm shift in your sales process? We know that most purchases are thoroughly researched by buyers before they ever speak to your sales person. And while this was original true of B2B enterprise sales, I’d argue that nearly all sales are impacted; including those

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SaaS Grassroots Marketing

Move Beyond the System Administrator Increasing software adoption at all user levels is key to reducing your churn. Both during the sales process and throughout product implementation, you’ll be dealing with a number of stakeholders. Depending on the industry and the complexity of your product, you’ll meet quite a few people along the way. How

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