Category Archives: Email Marketing

Market Segmentation

The Risk of Flawed Market Segmentation

 Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended for a specific audience, which is usually a segment of your full target population. Zero Segmentation There is no value in an email “blast.” If this is your email strategy, it’s time to update your

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Contact List Management Essentials

Customer Data is a Vital Startup Business Asset You need to keep thorough and immaculate contact records.  But, certainly you already know this. Doesn’t everybody maintain accurate CRM information? Unfortunately, the focus on data quality gets lost in the relentlessly growing new business to-do list. Are you ready to carve out some time for a contact-data overhaul? Is it time

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Email Marketing

Perfecting Your Email Subject Line

It’s becoming more and more difficult to get your email opened and clicked. Yet, the experts agree that email marketing is alive and well, and still provides a fantastic ROI. Let’s talk about your email gatekeeper: the Subject Line. What’s the bottom-line goal of the subject line? Get the email recipient to open your message, continue reading,

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