Tag Archives: product marketing

Developing an ROI Model: A Key B2B Value Prop

How do you provide an ROI story for a service or software that doesn’t directly affect revenue? Convincing buyers of the value in an intangible product is an interesting challenge. Without question, ROI can be your primary value prop. For enterprise solutions sales, you’ll speak to many stakeholders throughout the sales process, and each will

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5 Ways to Improve SaaS Customer Renewals

How to Create Raving Fans Renewals. We know they’re the key to long term success for SaaS offerings. We’ll discuss the importance of ROI in the next post; today let’s look at your business’ perspective, and the critical role marketing plays to ensure renewals. A SaaS product marketer’s job doesn’t end when leads are delivered to the

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SaaS Grassroots Marketing

Move Beyond the System Administrator Increasing software adoption at all user levels is key to reducing your churn. Both during the sales process and throughout product implementation, you’ll be dealing with a number of stakeholders. Depending on the industry and the complexity of your product, you’ll meet quite a few people along the way. How

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