Tag Archives: SaaS

Developing an ROI Model: A Key B2B Value Prop

How do you provide an ROI story for a service or software that doesn’t directly affect revenue? Convincing buyers of the value in an intangible product is an interesting challenge. Without question, ROI can be your primary value prop. For enterprise solutions sales, you’ll speak to many stakeholders throughout the sales process, and each will

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SaaS Grassroots Marketing

Move Beyond the System Administrator Increasing software adoption at all user levels is key to reducing your churn. Both during the sales process and throughout product implementation, you’ll be dealing with a number of stakeholders. Depending on the industry and the complexity of your product, you’ll meet quite a few people along the way. How

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