Tag Archives: segmentation

Market Segmentation

The Risk of Flawed Market Segmentation

 Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended for a specific audience, which is usually a segment of your full target population. Zero Segmentation There is no value in an email “blast.” If this is your email strategy, it’s time to update your

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Contact List Management Essentials

Customer Data is a Vital Startup Business Asset You need to keep thorough and immaculate contact records.  But, certainly you already know this. Doesn’t everybody maintain accurate CRM information? Unfortunately, the focus on data quality gets lost in the relentlessly growing new business to-do list. Are you ready to carve out some time for a contact-data overhaul? Is it time

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The Empowered Buyer

The Sales Funnel from the Buyer’s Perspective Have you experienced a paradigm shift in your sales process? We know that most purchases are thoroughly researched by buyers before they ever speak to your sales person. And while this was original true of B2B enterprise sales, I’d argue that nearly all sales are impacted; including those

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