Tag Archives: subject lines

Market Segmentation

The Risk of Flawed Market Segmentation

 Email marketing communications are wasteful if they’re not correctly targeted. Content should be created with a message that is intended for a specific audience, which is usually a segment of your full target population. Zero Segmentation There is no value in an email “blast.” If this is your email strategy, it’s time to update your

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Email Marketing

Perfecting Your Email Subject Line

It’s becoming more and more difficult to get your email opened and clicked. Yet, the experts agree that email marketing is alive and well, and still provides a fantastic ROI. Let’s talk about your email gatekeeper: the Subject Line. What’s the bottom-line goal of the subject line? Get the email recipient to open your message, continue reading,

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